Williams Mug Shaving Soap - 1.75 oz Classic Shaving Soap for Men | Perfect for Wet Shaving & Beard Care | Barbershop Quality Shaving Soap for Sensitive Skin

First, if you're upset that you're not getting enough lather, you only have your own ignorance to blame. It's ok to not know and to seek answers, but I've seen quite a few negative reviews on this product because people simply can't figure out how to use it. Giving a product a bad review simply because you can't figure it out, isn't fair to the manufacturer of the product and actually misleads potential future consumers, so before criticizing williams, please read this and try the following.While it's not difficult to use, this product does require a tiny bit more effort and technique than the other types of shaving soap out there. It's a hard bar of soap which by it's very nature is not as easy as the other types of soap. There is no great mystery to it and if you follow these instructions you won't have any issues with it even as a new user of mug soap. It took me 4 or 5 tries to figure it all out, but I've happily been using williams since.1) Put a few drops of water on the soap before you get into the shower. That will soften up the soap and allow you to get more soap off of the bar with less effort once you get out.2) Don't rely on the mug in order to build your lather. The mug is there to hold the soap while you're loading your brush. Swirl your brush around for 30 seconds or so.3) Use a shaving bowl (this is very important). It needn't be anything fancy, but you want the inside of the bowl to be as spherical as possible. I use a $2 black plastic salsa bowl that I picked up at a big box store and it's perfect for the task! No need to drop $30 on a friggin bowl. Anyway, put a tablespoon or two of water into the shaving bowl. Now rotate your brush around the bottom for about a minute while using light pressure. That's all it takes. You should have built enough lather to do 3 passes and still have some left over.4) Splash hot water on your face before applying the lather. The lather is not meant to be applied directly to your skin. The water serves as an additional barrier and lubricant for the lather. It also serves to keep the lather from drying out. If the lather is drying on your face, you're either taking too long to shave (>5 minutes a pass) or you're not splashing water on your face before applying the lather. Either way, once again, you're doing it wrong if you have this problem.Feel free to add any other tips and tricks you've learned from your own experiences.The smell of williams could be better for sure, but a lot of people really like it and for the price, it doesn't get any better.Happy shaving!